Axis Labs

Building AI-powered apps that make everyday life easier

Contact Us

About Axis Labs

We build practical, AI-powered applications that simplify everyday life for families and individuals.

Our vision is to create smart, accessible solutions that free people to spend more time on what truly matters.

Founded by Bruce Johnson — who also runs Bay Pulse, a Bay Area web design agency, captures families and headshots at Bruce J Photography, and speaks on cybersecurity at brucejohnsonspeaks.com.

Our Products

AI-powered applications designed to make your life easier

NEW
Real Price Tag app icon

Real Price Tag

See what your purchases really cost — in lost investment growth, depreciation, and hours of your life.

NEW
Forge app icon

Forge

AI-powered journal for men. Stop guessing, start seeing what's really going on.

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SF Scoops app icon

SF Scoops

Find the best ice cream, froyo, and gelato shops in San Francisco.

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Joke Box app icon

Joke Box

Fun jokes for kids, at the tap of a button. Kid-safe, ad-free, and offline-ready.

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SF Desks app icon

SF Desks

Find the best cafes, coworking spaces, and libraries to work from in San Francisco.

Coming Soon
Tenure app icon

Tenure

The career record you wish you'd been keeping. Track wins, build proof, and own your professional story.

Coming Soon
Intake app icon

Intake

AI-powered news reader with built-in automation, real API, and articles that never expire.

Latest Updates

Stay updated with our latest developments, insights, and industry thoughts

Apr 5, 2026

Introducing Tenure: The Career Record You Wish You'd Been Keeping

TenureAnnouncementCareers

You've done great work. You just can't prove it. Tenure is the career tracking tool built to fix that.

5 min read
Apr 2, 2026

Forge 1.9: Conversation Mode, Templates, and Smarter Pattern Detection

ForgeFeaturesReleaseAI

Forge 1.9 adds conversation mode, entry templates, pattern alerts, weekly digest, and pull-to-refresh sync.

4 min read
Mar 30, 2026

What's Coming in Forge v1.9: The Journal That Talks Back

ForgeProduct UpdatesPreview

Forge is getting conversation mode, structured entry templates, passive pattern alerts, and weekly email digests. Here's what's coming and why we built it.

5 min read
Mar 29, 2026

Forge v1.8: Your Body Knows Before Your Mind Does

ForgeFeaturesReleaseHealthKit

Forge now reads your sleep, HRV, and training data to personalize every prompt. No dashboards. No population averages. Just smarter questions on the days that matter most.

5 min read
Mar 28, 2026

Forge v1.6: We Ditched Google Sign-In

ForgeProduct UpdatesPrivacy

We removed Google Sign-In from Forge. Here's why going Apple-only is better for you.

3 min read
Mar 27, 2026

Introducing Intake: The News Reader Feedly Should Have Been

IntakeProduct LaunchRSS

We're building a news reader for power users and professionals — with AI that's actually free, articles that never expire, and automation that doesn't require Zapier. Join the waitlist.

4 min read
Mar 27, 2026

Why Men Don't Journal (And What to Do Instead)

JournalingMenSelf-Improvement

Most men have never kept a journal. Not because they don't have things to process — but because everything about journaling feels like it was designed for someone else.

5 min read
Mar 27, 2026

Day One Alternatives for Men Who Want More Than a Diary

JournalingComparisonPrivacy

Day One is the most popular journal app on the market. But if you want AI analysis, real privacy, and a journal that actually pushes you to grow — there are better options.

5 min read
Mar 27, 2026

Where Does Your Journal Data Actually Go?

PrivacySecurityJournaling

You're writing your most honest thoughts in a journal app. But do you know where those words end up? Most journal apps store your data on their servers. Here's why that matters.

4 min read
Mar 27, 2026

Forge Is Now on the Web

ForgeLaunchWeb

Your journal now works in any browser. Same entries, same AI analysis, same privacy. Sign in with your Apple ID and pick up where you left off.

3 min read
Mar 25, 2026

Forge v1.5: Share Your Insights, Track Your Patterns, Voice Your Thoughts

ForgeFeaturesRelease

We've added sharing, mood tracking, voice journaling, daily prompts, and AI-powered reflection loops. Here's what changed.

5 min read
Mar 25, 2026

Why Forge Is Built Exclusively on Apple — And Why That's the Point

ForgePrivacySecurity

Most journal apps store your private thoughts on their servers. Forge doesn't. Here's why we chose Apple's infrastructure and what that means for your data.

4 min read
Mar 15, 2026

Joke Box Is Now Live on the App Store

LaunchiOSKids

Joke Box is officially available for download. Over 300 kid-friendly jokes across 7 categories, with offline support, a home screen widget, and zero ads or data collection.

2 min read
Mar 10, 2026

Introducing SF Desks: Find Your Perfect Workspace in SF

LaunchRemote WorkSan Francisco

We built SF Desks to help remote workers discover the best cafes, coworking spaces, and libraries to work from across San Francisco — filterable by WiFi speed, noise level, and more.

2 min read
Feb 20, 2026

SF Scoops: Every Scoop Shop in San Francisco, Mapped

LaunchSan FranciscoFood

SF Scoops is live — a curated directory of the best ice cream, froyo, and gelato shops in the city. Browse by neighborhood, see what's nearby, and find your new favorite spot.

2 min read
Jan 15, 2026

Forge: An AI-Powered Journal Built for Men

LaunchAIWellness

Forge helps men build a journaling habit with AI-powered insights. Stop guessing how you're doing — start seeing patterns in your mood, energy, and goals over time.

2 min read

Get in Touch

Ready to discuss your ideas or learn more about what we're building? We'd love to hear from you.

Let's Start a Conversation